Director of Marketing, Admissions and Communication

Summary

An exciting opportunity for an experienced professional to lead & manage the Marketing, Admissions & Communications department. Reporting to the Head. A member of SLT. Responsible for marketing, promotion, communications & recruitment of pupils.

Detail

The role has a significant strategic element to communicate Queen Mary’s vision within and beyond the school community.

The Department

The role will involve managing and developing the department to ensure a comprehensive marketing, admissions and communications strategy for the School which increases the number of applications, raises brand awareness and celebrates our success.

Key Responsibilities

Lead and manage the department, shaping the structure of the team to meet the school’s future needs.

Inspire the Marketing, Admissions, and Communications team, coaching and nurturing colleagues to deliver to the highest standards in all outputs and communications with stakeholders.

As a member of the Leadership Team, collaborate with the Head and senior colleagues, providing appropriate advice and support relating to the Marketing, Admissions and Communications strategies to promote the school.

Strategy and Planning

Develop and implement strategic plans for Marketing, Admissions and Communications, with clear action plans and targets to meet the future needs of the School.

Monitor and report on these plans regularly, measuring their effectiveness, and developing proactive interventions to ensure that targets are met.

Regularly undertake market and competitor research and analysis to inform future planning.

Maintain a good awareness of national policies relating to educational and economic developments and determine any impact on pupil recruitment targets and strategies.

Manage the Marketing, Admissions and Communications budget effectively.

Attend termly Marketing Governors’ meetings.

Marketing

Develop an inspirational marketing strategy, including digital and social media, to strengthen the image of the School in the wider community.

Act as brand guardian and seek to promote the school in accordance with its mission and vision. Ensure this image is adopted and maintained through all marketing activities and communication

Create, develop and implement the School’s strategic marketing plans.

Manage the delivery of the School’s content marketing and PR strategy including developing and maintaining effective relationships with local and national media.

Develop marketing approaches to position Queen Mary’s clearly in its chosen markets

Develop and manage the School’s website, including the CMS and Google Analytics

Develop and oversee the implementation of the Social Media Strategy

Admissions

Provide leadership and vision, overseeing the admissions process from end-to-end.

Report Admissions numbers and statistics to the Head and the Governors’ Marketing Committee.

Develop clear, efficient systems for the annual Admissions cycle and communicate these to the team and wider staff.

Oversee the management of UKVI compliance for international pupils and the Admissions Register.

Lead the Scholarship assessment process.

Have oversight of and lead all Admissions events and activity, reporting outcomes to the Leadership Team.

Communications

Develop, lead and manage the Communications Strategy incorporating whole school communications to all stakeholders.

Encourage strong and efficient communication across the whole school community.

Manage crisis communication and reputation management, ensuring the school's image remains positive and consistent.

Develop and implement the ‘’Taking, Storing and Using Images of Pupils Policy” ensuring compliance with relevant policies and legislation.

Administration and Whole School Events

Lead the organisation and promotion of whole school events.

Act as the key liaison for Queen Mary’s Friends.

Manage the coordination of the whole school events calendar.

Development and Fund Raising

Create the Development Strategy with input from the Head, Bursar and Governors

Oversee the implementation of the Development Strategy

Report outcomes to the Head, Bursar and Governors

Other responsibilities:

In addition, the Director of Marketing, Admissions and Communications may be required to:

· Provide administrative support to the Head

· Support other departments within the School from time to time as requested by the Head

· Complete, with priority, any other reasonable tasks as required by the Head

The duties currently assigned to this role include:

· Undertake supervision duties as required

· To attend staff briefings

· To attend all major school activities, as appropriate (including INSET)

· To participate in the School appraisal programme

Safeguarding

In line with our commitment to safeguarding, all members of staff have a duty of care towards Queen Mary’s pupils and are expected to report any such concerns to the Designated Safeguarding Lead.

The Person

The new Director of Marketing, Admissions and Communications will be an innovative and visionary leader with intellectual acumen and authority, capable of effectively involving pupils, staff, parents, and stakeholders in achieving the school's objectives.

Knowledge, Skills & Abilities

• Outstanding interpersonal skills with the ability to build both internal and external relationships effectively, managing stakeholders, and being a credible member of the senior leadership team.

• Excellent written communication skills, tailoring content to the appropriate audience.

• Innovative leader with proven ability to nurture team members to create a high-performing team.

• Demonstrate commercial acumen and an ability to identify opportunities to generate revenue.

• Highly motivated, a strategic thinker and creative problem-solver with the ability to drive change through a collaborative approach.

• Resilient and adaptable to deal with the challenges of the education sector.

• Knowledge of the education sector would be advantageous but not essential.

Documents

• Director of Marketing, Admissions and Communication
• QMS Application Form

Further Information

a.stringer@queenmarys.org